Brand book
Brand book
A document that answers questions instead of you. Send it to a contractor and they work in your style without a twenty-message thread.
Why a small business needs one
The style lives in the owner’s head. A new designer, a print shop, a sign fitter — each has to be explained from scratch: which shade, which font, how much space around the mark. Half of it is forgotten, and the result is «almost yours». A year later you have a dozen different «almosts».
What a brand book does
It fixes the rules in one PDF: how to use the mark and how not to, colours with codes, fonts and sizes, how typical materials look. Any contractor gets the file and follows it. What it saves is not money but your attention.
What is inside
- Logo: all versions, construction, minimum sizes, clear space
- What not to do — with examples
- Colours with codes for print, screen and social
- Typography: fonts, sizes, line height
- Patterns and graphic elements
- Rules for working with photography
- Applied examples: post, story, sign, business card, packaging
- A PDF you can send to a contractor as one file
What drives the price of a brand book
Our price is fixed. That is possible because we make a brand book of working size, not a sixty page presentation about values and archetypes.
The market spread is wide, and the difference is almost always page count rather than quality. A forty spread document does cost more, but a small business never opens it. A sensible brand book is twenty to thirty pages, most of them ready made examples you can copy from.
If you also need the logo and the Brand Kit, the full identity bundle is cheaper than the three bought separately, and assembling them at once saves the work of reconciling decisions made months apart.
When you need one and when it is too early
You need a brand book once someone other than you works with your style: a contractor doing stories, a print shop, a new hire, a marketplace. While you do everything yourself, a Brand Kit is enough.
Signs the moment has come: a printer asks you for exact colours, partners ask for your logo, someone else posts on your behalf, you open a second location. One sign is not a reason, three or more mean you already spend more time explaining than the document costs.
How it works
- 01
Audit
We look at what exists: mark, fonts, colours, materials, and note what works and what conflicts.
- 02
Rules
We word the rules so an outside contractor can follow them without asking.
- 03
Examples
Applications shown on the materials your business actually uses.
- 04
Layout
The document is built to be used, not just admired.
- 05
Handover
PDF plus source files. Updates later are separate and inexpensive.
Pricing
- Brand Book
- 8,000 UAH8,000 UAH
- Full Brand Identity — logo, Brand Kit, brand book, applications
- 15,000 UAH15,000 UAH
- Brand Kit — typography, colours, patterns, usage rules
- 6,000 UAH6,000 UAH
Prices for websites, online stores and apps are starting prices — the final cost depends on scope, design and revisions, and is agreed before we begin. Every other service has a fixed price.
Common questions
Do we need a brand book or is a Brand Kit enough?
A Brand Kit is the elements themselves: type, colour, templates. A brand book is the document explaining how to use them. If we or you make all the content, a Brand Kit is often enough. A brand book matters when outsiders work with your style: print shops, contractors, franchisees, new staff.
How many pages will it have?
As many as your business needs — usually 15–25. We do not inflate it: nobody reads a hundred-page brand book, and it stops working.
Can we order a brand book without a logo from you?
Yes, if the mark exists in vector. If you only have a raster file we convert it to vector first — a small separate job.
Is it cheaper separately or as full identity?
Full identity: logo, Brand Kit and brand book together cost noticeably less than bought one by one. If you plan all three, take the bundle.
Who updates it when the business changes?
We do, on request. The source files are yours, so another designer can too — that is what written rules are for.
Need a document others can work from?
Tell us who you work with and we will advise what scope you actually need.
Start a project