Brand identity
Brand identity and visual style
A system that makes any material — a post, a sign, packaging, a website — look like yours immediately. Not a set of pictures, but rules.
When style falls apart
There is a logo, and after that every choice is a guess: which font in a post, which shade on packaging, how to lay out a story. Each new piece is made by a different person in a different mood, and within six months the page looks like five different companies. Customers do not analyse this — they simply do not remember you.
What a system gives you
We set the rules: two typefaces, a palette with codes, composition, how the mark behaves on light and dark, what to do with photography. After that any material is assembled from the rules and looks like yours — even when you or an outside contractor make it.
What is included
- Logo and its versions — if you do not have a mark yet
- Colour palette with codes for print, web and social
- Typography: fonts for headlines, body and small text
- Patterns and graphic elements
- Templates for your typical posts and stories
- Profile setup: avatar, covers, highlights
- Usage rules: clear space, minimum sizes, what not to do
- Examples applied to real materials
- All source files stay with you
How it works
- 01
Brief
We go through the business, the audience and competitors, and look at what you like.
- 02
Direction
Two or three visual directions on one example. You choose one.
- 03
System
Type, colour, patterns and composition rules assembled into one coherent set.
- 04
Templates
Templates for your real tasks: posts, stories, product cards.
- 05
Application
We show the system on real materials: post, sign, packaging, website.
- 06
Handover
Files and rules, plus an explanation of how to use them.
Pricing
- Brand Kit — typography, colours, patterns, usage rules
- 6,000 UAH6,000 UAH
- Full Brand Identity — logo, Brand Kit, brand book, applications
- 15,000 UAH15,000 UAH
- Logo
- 3,000 UAH3,000 UAH
- Social media visual kit — templates and profile setup
- 3,000 UAH3,000 UAH
- Brand Book
- 8,000 UAH8,000 UAH
Prices for websites, online stores and apps are starting prices — the final cost depends on scope, design and revisions, and is agreed before we begin. Every other service has a fixed price.
Common questions
How is a Brand Kit different from full identity?
A Brand Kit is a system on top of an existing logo: type, colour, patterns, templates. Full identity is the logo, the Brand Kit and the brand book together — one decision, cheaper than buying them separately.
We already have a logo. Can we get only the style?
Yes, that is exactly what a Brand Kit is for. If the logo is technically unusable — only a JPG, no vector — we will say so upfront and offer to redraw it in vector.
How long does it take?
A Brand Kit takes 5–7 working days. Full identity takes 10–14, because it also contains the logo and the brand book.
Will we be able to make posts in this style ourselves?
Yes — that is what the templates and rules are for. If you would rather not, there is monthly content and we do it for you.
Which fonts do you use?
Only fonts you can legally use: open-licence free ones, or commercial ones you license in your own name. The licence is recorded in the rules, so you do not discover a year later that the font cannot be used commercially.
Is printing included?
No. We prepare print-ready files; printing itself you order from a print shop, where price depends on run and material. We are happy to advise what to ask for.
Want everything to look consistently yours?
Tell us about your business — we will propose a scope and give an exact price before work starts.
Start a project